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Coca-Cola celebrated the 100th anniversary of its contoured bottle design and Auckland's
Ikon Communications was selected as the media agency to organise the party.

Coke's sip the bliss Adshel poster campaign keeping the good folk of Queen Street Auckland going all night long
Their stunning poster designs celebrated both the contoured bottle and the new range of Coca-Cola options:

Coca-Cola Zero artwork created by Ikon Communications to mark Coke's 100 year anniversary of the countoured bottle   Diet Coca-Cola arrtwork designed by Ikon Communications to celebrate Coke's 100 year anniversary of its countoured bottle   Coca-Cola Life artwork designed by Ikon Communications to celebrate Coke's 100 year anniversary of its countoured bottle

The story behind the bottle design dates back to 1915. Back then, the world was at war...and imitators of the popular
beverage were flogging off their product as the real thing. Rather than resorting to litigation, a plan was hatched
to create a distincitive bottle shape that could be patented.

Coke's very first bottle in 1899   Image of Coke's first contoured bottle in 1915   Image of Coke's distinctive contoured bottle in 2015
1899   1915   2015

Both the bottle and its contents have undergone a diet, yet the distinctive countour lives on. As has the habit of warfare.
The sharing of a beverage with someone new, someone who looks a bit different, is as good a place as any to address that.

At the end of the promotional campaign, Coca-Cola put their initial marketing spend to good use by having
their Adshel posters recycled into compendiums for use at their annual Coca-Cola Oceania conference.

Here's a peek at how they turned out:

Recycled poster folders made from Coca-Cola Adshels

Recycled Adshel poster folders made from Coca-Cola's 100 year anniversary of the its countoured bottle   Inside view of the recycled poster folders made from Coca-Cola's countour Adshel campaign
     
Recycled poster folder made from Coca-Cola's Adshel campaign   Recycled Adshel poster folders made from a Coca-Cola Life campaign

When the Contours campaign posters were used up, Schweppes posters were also located to create just over 400 compendiums.

Recycled Adshel poster folders made from a Schweppes campaign   Recycled Adsel compendiums made from a Schweppes poster campaign
     
As per above   As per above
     
As per above   As per above

Click here to view all the many other Coca-Cola bottle designs as it travelled through the stylish 50's and 70's.

We have a little collection of our own:

Old coke bottle used to keep hair ties at the ready with a painting by Alex Di Mecurio in the background
Old Coke bottle used to as window sill flower vase

 

Old Coke bottle used as display vase
Old Coke bottle used to display ANZAC day poppies

Many thanks to Coca-Cola Oceania for re-using their campaign - it provided valued employment and inspired
the idea of sharing a non-alcholic drink with someone different to help prevent the need for so many poppies.

Kia ora, Cheers, Cin cin, تك:, Tulgatsgaaya, Prost,干杯, Chok dee, Kanpai and Կէնաձ

Warning: There are men that have revolting ideas about the purpose and value of women.
Extending hospitality to them only serves to validate their views. When a Fijian-Indian couple moved
in next door, manaakitanga was shown and the husband behaved... er, like a dick. There is no other way to put it.
Wishing you a much better result ~:-#

2016 UPDATE: As a sign of hope for change, if not for women in Fiji and India, then at least within the Coca-Cola Company,
see here >>> to read their Chairman and CEO, Muhtar Kent admit to Coke's failings over
water stewardship and what has been learnt from their wake-up call. A refreshingly honest read.

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